Abstract

The article quantifies the impact of the successful implementation of supply chain strategies on a firm's financial success. Supply chain fit is defined as the strategic consistencies between a product's demand aspects and its underlying supply chain design. Guidelines are discussed under which companies will be able to develop their own models for supply chain excellence and get rid of efficiencies caused by lack of supply chain fit. A firm's financial success is measured in terms of return on capital employed (ROCE), return on assets (ROA), sales growth, and earnings before interest and tax (EBIT) margin.

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