Abstract
The most important topics that have attracted attention in recent decades have been changes and transformations in education. The purpose of this study is an analytical analysis of the factors of strategic management in the field of education in the Customs Union countries, using the example of Russia and Kazakhstan. Over the past two decades, the education system of the Customs Union countries has been reorganized from education management to strategic management that focuses on the future. The authors prove that an integrated and dynamic global market in the context of a pandemic is transforming the field of education. The article analyzes the interacting elements of the educational system, since they have a cumulative effect. The work has the character of a description, the methodological aspects of the study are determined by the aspects of institutional trust in social institutions, social management, the relevance and importance of institutional trust for the effective functioning of the social institution of education, the factors that significantly affect the formation of institutional trust are considered. The authors propose to consider strategic management as the driving force of innovative programs in education with an emphasis on human resources. The authors prove on extensive material that strategic management reduces the risks of educational organizations and transforms them into new fields of opportunities.
Highlights
The turn of the XX-XXI centuries was a turning point for both Russia and Kazakhstan, as it coincided with a serious transformation of the entire society, the reform of the political, economic and social spheres in both countries, which could not but affect the restructuring of education systems
Our goal is to justify the need for cooperation between Russia and Kazakhstan in the field of higher education in the context of global and regional processes taking place in the educational sphere, in the context of increasing competition in the market of educational services
For Kazakhstan and Russian education, the optimal cross-cultural channels of communication with other world cultures is the relationship between the traditional cultures of these countries, Western and Eastern civilizations (Kazhgalieva, et al, 2019; Mamalova, et al, 2019)
Summary
The turn of the XX-XXI centuries was a turning point for both Russia and Kazakhstan, as it coincided with a serious transformation of the entire society, the reform of the political, economic and social spheres in both countries, which could not but affect the restructuring of education systems. In this regard, the authors consider the scientific evidence of world experience, their own management developments of the Customs Union countries in the context of bilateral cooperation in the educational sphere. It is possible to formulate the main features of management in education (Klochkova et al, 2019):
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