Abstract
Different environments can create different biases in the current situation, such as people from different countries having different stereotypes about the same thing, which can also affect investment. This paper takes stocks investment as an example to explore the impact of current situation bias on investment decisions. This papers goal is to demonstrate through different experiments how status quo bias arises from both subjective and objective factors, and how it affects investment. This paper analyzes two experiments to demonstrate how investment decisions are specifically influenced. The first is to use the manifestation of stocks themselves to generate status quo bias, and the second is caused by people's objective factors. The second is to address the differences between investments by analyzing the problems faced by different individuals. This paper also provides a solution to the problem, starting from the stock itself, by reducing the learning cost and difficulty of investing in stocks to help people better invest.
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