The impact of social media uses (WhatsApp, Instagram, Snapchat, and Twitter)on the individual's community life Field study on a sample of Umm Al Quwain University students

Abstract

The study attempts uncovering the impact of the uses of social media (WhatsApp, Instagram, Snapchat, Twitter) on the individual's community life. It aims also to highlight the effect of using social media on the university student community life, through identifying the most important social media sites used by the university student and spotting the reasons why university students use social media. In this study, the descriptive and analytical method are used aiming to achieve desired objectives. That has been done depending on the field study which led to the collection of the required data to be analyzed in terms of quantity and quality. Consequently, we can get all the needed explanations which enable us answering the study questions. Collecting and analyzing data on the field study was based on the questionnaire which was prepared at the beginning of the work in its initial form, and presented to a number of specialists for arbitration. After that, the researcher concluded the final template of the questionnaire, which was applied to the vocabulary of the sample. The questionnaire has included some points related to the objectives and questions of the study. The sample included 200 undergraduate students randomly selected from the various colleges of Umm Al Quwain University at the United Arab Emirates including, the College of Mass Communication, Public Relations and New Media, the College of Law, and the college of Business Administration. Lastly, the study takes the following findings, the reasons why university students use social media can be summarized in, easy access to the information which I need, and it is the best way to communicate with relatives and friends as well as a way for fun and entertainment. It enables me to participate in all activities and events surrounding me and provides an opportunity to exchange opinions and ideas on various topics.