Abstract

This research paper investigates the impact of social media on women's physical appearance and self-esteem from a feminist perspective. Social media platforms have become pervasive in modern society, shaping beauty standards and influencing women's perceptions of themselves. Through a feminist lens, this paper examines how social media perpetuates unrealistic beauty ideals, fosters body dissatisfaction, and contributes to negative self-perception among women. Additionally, it explores the ways in which feminist movements and digital activism on social media challenge these harmful narratives and promote body positivity, self-acceptance, and inclusivity. By analysing the interplay between social media, feminism, and women's physical appearance, this paper aims to contribute to a deeper understanding of the complex relationship between technology, gender, and self-esteem.

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