The Impact of Social Media on the Decision Making of Youth: A Survey-Based Analysis

Abstract

The growth and popularity of social media has skyrocketed over the last decade, so much so that people are being pushed to accept alternate lives. Despite the fact that almost everyone in the community has access to at least one social media platform, youth and teenagers are the most active and passionate users of these sites. Social media plays a massive role especially in Youth Culture to the point that it has been an inseparable and an integral part of their everyday lives. The sole purpose of this paper is to therefore shed light on The Impact of Social Media on the Decision Making of Youth. This paper dives deep into the vast discussion of social media as the need of the hour as well as its adverse effects. The method used is data collected through questionnaires. The overall findings of this study is that social media highly impacts various aspects of one's life, most importantly; decision making. The average person spends about 145 minutes on social media every day. While Instagram being the most actively used platform. This research not only helps to fill the gaps but to add to the existing knowledge on the same.