The impact of social media on personal shopper phenomenon in the covid-19 era

Abstract

Since the COVID-19 outbreak, there are many sectors are depending on the internet, such as the marketing. Nowadays, Indonesia becomes the highest number of online shopping services in Southeast Asia, due to many sellers running an online or an e-commerce site besides the offline store. The latest trends also indicate that Southeast Asia will continue to enjoy double-digital growth in e-commerce spend well into the next decade, fueled by increasing numbers of internet users, greater familiarity with online shopping, and improved consumer spending power. This research elaborated on the phenomenon of personal shopper that significantly increases in this Covid-19 era. For this study, researcher used a series of observations, interviews, and the examination of documents and literature review to complete the data. Based on the results of interviews and participatory observations, the researcher concludes that there is an impact on changing the behavior of consumers who usually shop offline to online. According to personal shopper services, there is a dramatic increase in demand for various types of products since the implementation of social distancing regulations by the government during this pandemic.