The Impact of Social Media on Marketing Communication Management

Abstract

Social Media is a researched domain that result in a variety of articles with increasingly relevant results for science and organizations. In this first regular issue of 2022 of the International Journal of Marketing, Communication and New Media (IJMCNM) , in six of the ten articles, problems of youtube advertising, consumer social media engagement with video, the impact of digital influencers, the effects of different social media platforms to companies’ sales marketing processes, product and service orientation on social media in restaurant communication, are analyzed. As Almousa, Alsaikhan and Aloud (2020) point out, “social media have changed communication landscape and have clearly affected the marketing communication, where it becomes one of the most common daily activities for consumers” (p.79). Ulas (2020) citing Seo & Park (2018), even says that, “the dramatic rise of social media in every field is remarkable. In this new communication environment, social media is becoming both more convenient and more important. Social media applications lead many companies to use them in stakeholder communication, marketing activities, customer and brand management and organizational communication activities” (p. 9). (...) DOI : https://doi.org/10.54663/2182-9306.2022.v10.n18.1-3