The Impact of Social Media on E-Learning Behaviors among University Students

Abstract

This study aims to examine the relationships between the dimensions of Social Media and E-Learning Behaviors (SMELB) in education of Al Ain University Students in United Arab Emirates. A sample of 494 students completed a survey conducted at Al Ain University. The study adopts some methodologies such as Structural Equation Modeling (SEM) technique and Confirmatory Factor Analysis (CFA) to examine the reliability and validity of the measurement, and the structural equation modeling techniques (Amos 20.0) to evaluate the casual model. The findings of the study demonstrate the strong predictive power and explain of students’ Behaviors. They highlighted that the relationship between easy communication, improving confidence, lecture sharing, and increasing knowledge have a significant positive and direct impact on E-learning Behaviors (H1, H3, H4, and H5). While, reducing stress has insignificant positive and direct impact on E-learning Behaviors (H2).