The Impact of Social Media Marketing on the Gaming Industry: A Case Study of "Glory of the King"

Abstract

The gaming industry has undergone a massive transformation in recent years with the emergence of social media as a powerful marketing tool. This article uses "Glory of the King" as a case study to explore the role of social media marketing in the game industry. Through literature review and 4p, SWOT, and other models, this study analyzes the ways mainstream social media platforms are used to promote and publicize games. The findings suggest that social media marketing played a key role in the success of "Glory of the King", helping to attract and retain players and creating a sense of community around the game. Furthermore, research has found that social media marketing enables game developers to gather valuable feedback from players and improve the game based on their suggestions. The conclusion emphasizes the importance of social media marketing to the gaming industry and suggests that game developers should take full advantage of the power of social media to interact with their audience and build brand loyalty.