The Impact of Social Media Adoption on Business Performance among Homepreneurs: A Preliminary Study

Abstract

In recent days, Home Based Businesses have become a trend, also known as homepreneurs. Home Based Entrepreneurs (Homepreneurs) face unique challenges and need proper strategies and action steps for their personal growth. There are many studies on the impact of social media on business performance, but not much work has been done on homepreneurs specifically. As technological advancement moves fast and changes the business landscape rapidly, the choice of the digital platforms that are gaining popularity lies within social media, which is significantly important in developing the growth of Homepreneurs. This study seeks to explore the impact of Social Media adoption on Homepreneurs' business performance on a grass-roots level. This article presents a conceptual model involving the roles played by social media adoption for homepreneurs that result in contributing to the growth of business performance. The major theoretical, empirical, and practical contributions of this study are also discussed. The findings of this current study add to the existing body of knowledge in the area of feminist studies and will also be beneficial to academicians and practitioners. Social media platforms are particularly advantageous for homepreneurs, as it is hoped that homepreneurs will grow tremendously, have sustainable competitiveness, and improve the economic growth of the nation.