The impact of social influence on perceived usefulness and behavioral intentions in the usage of non-pharmaceutical interventions (NPIs)

Abstract

ABSTRACT Purpose: Against the backdrop of the technology acceptance model (TAM), theory of reasoned action, and social impact theory the purpose of this research is to examine the validity of the TAM and assess the impact of social influence on the usage of NPIs in order to determine how best to encourage people to engage in the use of NPIs. Design/methodology/approach: A survey instrument was used to gather data with a snowball sampling method from Canadian respondents. The survey questionnaire items were adapted from existing literature. Data analysis was done using PLS-SEM. Findings: The results indicate that the TAM framework is applicable in the context of the use of NPIs with the COVID-19 outbreak as all TAM relationships were positive and significant. In addition, the results show a positive and significant impact of social influence on perceived usefulness, attitudes, and behavioral intentions towards the usage of NPIs. Thus, social forces can be considered relevant when understanding the adoption of technology. Originality/value: This research gives a better understanding of how social influence impacts adoption of behavior, such as the use of NPIs, and can be used to support the use of NPIs to decrease the spreading of viruses.