Abstract
In agriculture, social capital plays a major role in entrepreneurial performance. This study divides social capital into bounding social capital and bridging social capital. The data is collected by questionnaire, and the structural equation modeling is used to understand the impact of different social capitals on entrepreneurial performance in agricultural settings. The results show that both bounding social capital and bridging social capital of agricultural entrepreneurs have significant positive impacts on the performance of agricultural entrepreneurship. Agricultural entrepreneurs should strengthen strong relationships with relatives and friends to obtain more bounding social capital, and accumulate heterogeneous resources to develop bridging social capital.
Highlights
Rural entrepreneurship is different from urban entrepreneurship because the social network of entrepreneurs shows stronger geographical characteristics
Trust generated by social relations is the entrepreneur's resource in social structure, that is, social capital
A large number of studies have shown that the social capital of agricultural entrepreneurs is conducive to the innovation and growth of agricultural enterprises, and promote the improvement of entrepreneurial performance, previous studies on rural social capital were limited to kinship and geopolitical social capital
Summary
Rural entrepreneurship is different from urban entrepreneurship because the social network of entrepreneurs shows stronger geographical characteristics. Rural entrepreneurs often choose to use geographical social relationships to help enterprises grow. Social capital is a special and important asset for agricultural entrepreneurs. It plays a positive role in promoting entrepreneurship activities in rural areas. In the research of agricultural entrepreneurship performance, social capital is one of the resources that most discussed. A large number of studies have shown that the social capital of agricultural entrepreneurs is conducive to the innovation and growth of agricultural enterprises, and promote the improvement of entrepreneurial performance, previous studies on rural social capital were limited to kinship and geopolitical social capital. It is necessary to further explore the impact of bridging and bounding social capital on agricultural entrepreneurial performance
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