THE IMPACT OF SOCIAL ADVERTISING ON MENTAL HEALTH

Abstract

The article discusses the importance of social advertising impact on physical health and mental health. Global and domestic social advertising campaigns on mental health are studied, their orientation, goals and implementation are analyzed. The article considers some aspects of social advertising in Ukraine and abroad. It is described that social advertising performs functions in the system of social work and what tasks it can perform as a mass medium in the context of social work. Statistical data on the incidence of mental disorders in Ukraine are analyzed. International projects to improve mental health have been identified, such as the approval by the World Health Organization of the Comprehensive Plan of Action in the Field of Mental Health. The level of quality of life depends on the state of mental health, due to which a person can feel himself / herself as a full and significant part of public life and be a worthy citizen of his country. The population, which has a good level of mental health, shows labour productivity, active social position, unity, social peace and stability. It has a positive impact on the economic and social development of the country. An analysis of theoretical works of domestic experts and foreign publications shows that social advertising could prevent, promote socialization, play the role of social worker and improve the social climate in the country, warn society about certain problems and prevent their spread. It was also concluded that social advertising provides an opportunity to implement social projects that can not only raise awareness of the importance of mental health of the population of Ukraine but also directly involve people in their implementation and the formation of a healthy Ukrainian society.