The Impact of Shared Value on Innovative Behavior: The Dual Mediation Effect of Learning Goal Orientation and Self-directed Learning

Abstract

There are so many companies interested in sustainability amidst fast-changing social and business circumstances. Thus they make an effort to show shared values in the company as a business philosophy. Shared Values develop the probability of innovation and growth with competitiveness reinforcement through ensuring that the employees have teamwork and share their own values with others. In this research, we posit that on shared values impact on employee innovation behaviors view of self motivation within their organization. This in turn, develops the employees in terms of self directed learning by accelerating learning goal orientation, based on the ASA-theory. Results obtained from 763 employees who worked in various companies, revealed a positive impact of Social Value to learning goal orientation, self direct learning, innovation behavior, as well as the mediating effect and dual mediation effect of learning goal orientation and self direct learning. Based on these results, it is determined that the more the employees perceive high shared values, the more evident the innovation behavior of the employees. In addition, the higher the perceived shared values by employees, the higher the importance of learning goal orientation and Self-directed learning. Finally, undertones and implications about the impact of shared values, learning goal orientation and self-drected learning to innovation behavior are suggested.