The Impact of Sentiment and Attention Measures on Stock Market Volatility

Abstract

We analyze the impact of sentiment and attention variables on volatility by using a novel and extensive dataset that combines social media, news articles, information consumption, and search engine data. Applying a state-of-the-art sentiment classification technique, we investigate the question of whether sentiment and attention measures contain additional predictive power for realized volatility when controlling for a wide range of economic and predictors. Using a penalized regression framework, we identify investors' attention, as measured by the number of Google searches on keywords (e.g. financial market and stock market), and the daily volume of company-specific short messages posted on StockTwits to be the most relevant variables. In addition, our study shows that attention and sentiment variables are able to significantly improve volatility forecasts, although the improvements are of relatively small magnitude from an economic point of view.