Abstract
Most E-commerce transactions nowadays are electronically executed via well-known internet websites (Amazon, Alibaba, eBay, and others). Online sales in the Middle East, including Jordan, are estimated to count 2% of the overall retail sales, that is too much lower than the 15% in developed markets (Mehta & Bhandari, n.d.); and online sales in Jordan are still limited (Statista, 2020). Therefore, this study comes to determine the threats limiting E commerce in Jordan. The services sector accounts for about two thirds of the Jordanian economy and the insurance sector is considered an important component of it (Ghazal, 2015). The problem is to what extent threats from risks accompanied with E-commerce limit it from the viewpoint of Jordanian insurance companies’ employees. Five (5) insurance companies out of twenty-five (25) are randomly selected for analysis and a questionnaire is conducted according to a psychometric method for data collection. The results show that perceived ease of use, perceived usefulness, and perceived risk with products/services are the main effective factors for predicting transaction loss, while delay time is significantly affected by perceived ease of use and perceived risk with product/service. Policymakers can rely on the results of this study to avoid the risks facing online shopping in Jordan and enhancing it. This study contributes to the literature by reducing the dearth of previous research regarding the determinants of threats and risks limiting online shopping and E-commerce in emerging markets.
Highlights
Buying and selling are known from ancient times; the Silk Road from China to Middle East countries is an example of ancient trading
The results show that perceived ease of use, perceived usefulness, and perceived risk with products/services are the main effective factors for predicting transaction loss, while delay time is significantly affected by perceived ease of use and perceived risk with product/service
This amount of money is reasonable where the GDP per capita in Jordan is 5174$ (IMF, 2016). It shows that the most websites used in E-commerce by the sample members is the other websites (52 transactions) with an amount of 26772 Jordanian Dinar (JOD) paid for those transactions by the users of other websites
Summary
Buying and selling are known from ancient times; the Silk Road from China to Middle East countries is an example of ancient trading. Many ruins all over the world indicate this issue. The world has become like a small town where some issues in far countries get an echo in other countries in few seconds. E-commerce is one of the issues affected by globalization and the revolution of information technology (IT) in communication in the trading between producers of goods and services and their customers through local, national, and international countries. Trading or commerce nowadays has been developed in its size independently on roads, but on the way of communication between producers and customers. E-commerce can be defined as the ―buying and selling of products and services by businesses and consumers through an electronic medium, without using any paper documents‖ E-commerce can be defined as the ―buying and selling of products and services by businesses and consumers through an electronic medium, without using any paper documents‖ (Sagir, 2016, p. 1)
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