Abstract
Retailers are interested in strategies that may strengthen a customer's purchasing habits and purchase store brand products. store brand products. Selling store brand products can result in higher profits and additional outlets for retailers. Therefore, the purpose of this quantitative study was to examine 300 managers from 10 retail stores in Taichung, one of the largest metropolitan areas in Taiwan. These participants were surveyed for their perception on customer's purchasing desire and habits for store brands products. A 7-point Likert-type survey instrument was administered to the participants to collect the data. The survey rate of return was 48%. The data was analyzed using SPSS and simple linear regression. The data findings suggested that store image of retailers do influence consumer purchasing of store brand items in Taiwan.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
