Abstract
Relational governance affects manufacturers’ ability to adapt flexibly to uncertainty in manufacturer–supplier relationships. Enhancing manufacturer–supplier relationships requires considering supplier willingness and opinions on the relational governance of their focal manufacturer and the effect of relational governance on relational exchange performance. After reviewing the related literature, I identified the antecedents of relational governance affecting suppliers’ relationships with their focal manufacturers and explored the effect of relational governance on relational exchange performance, taking relationship value and relationship norms as the intervening constructs. Data were collected from 241 usable questionnaires that had been completed by suppliers for all Taiwanese automobile manufacturers. The hypotheses were tested with respondent data by using a structural equation model. The results indicated that relational governance directly and positively relates to relationship value and relationship norms, relationship value and relationship norms directly and positively relate to relational exchange performance, and customer focus and competitive priorities directly and positively relate to relational governance.
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