Abstract
Entrepreneurial performance is an important indicator of the success of individual entrepreneurship. Successful entrepreneurial behavior is an important force to promote rural economic. So researches have been focus on the entrepreneurship for a long time. On the basis of survey data we have obtained from farmer entrepreneurs, this paper conducts an empirical analysis on “the impact of prior knowledge on farmers' performance”. We conceptualize prior knowledge as having two dimensions: industry experience and functional experience. Results show that: The matching of farmers’ functional experience and the richness of farmers’ industry experience may have positive impact on the entrepreneurial performance. Index Terms Prior Knowledge, Entrepreneurial Behavior, Entrepreneurial Performance, Farmer Entrepreneurship
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