Abstract
Accounting professors and admissions personnel are keenly aware that the number of college students majoring in accounting has declined sharply over the last 10 or 15 years. The authors of this article argue that carefully planned practitioner presentations in the first introductory accounting course can help stem this decline. They administered pre- and postcourse questionnaires to four sections of the Introductory Accounting I course (c. 140 students). In two of the four sections of the course, students were exposed to two 30-minute presentations by two different groups of accounting practitioners. The data revealed that students who attended presentations displayed far more positive attitudinal changes toward accountants, the accounting profession, and careers in accounting.
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