The Impact of Portraits, Product Pricing, and Voice Emotion on Crowdfunding Success Rates Across Different Genders

Abstract

In recent years, crowdfunding as an internet entrepreneurial method has gradually entered the public's attention. Crowdfunding platforms have witnessed significant development across various sectors, including charity, cultural creativity, and technological innovation. This study explores the impact of gender, visibility, product pricing, and voice emotion on crowdfunding success rates within the American platform Kickstarter. Emphasis is placed on understanding how gender factors influence crowdfunding in different contexts, aiming to assist project founders to enhance their project success rates. The study analyzes success rates of founders of different genders in various situations. The findings under face visibility conditions, the success rate of male funders is significantly lower than the mean success rate of female funders. Crowdfunding success rates are generally higher when product prices exceed the average, with female funders consistently achieving higher success rates than male funders in this scenario. In crowdfunding video voiceovers, for founders of different genders, the impact of energy levels in crowdfunding videos on success rates is not significant. However, higher upset values lead to a greater success rate, with a similar increase for founders of different genders. The study concludes that in crowdfunding videos where faces are shown, female fundraisers significantly enhance success rates. Higher crowdfunding project prices lead to higher success rates, and female fundraisers are more likely to succeed in these projects. While the degree of discouragement in voiceovers significantly influences projects, gender is not a crucial influencing factor.