Abstract
This paper examines the impact of rising political polarization on corporate decision-making. It explores how a more politically divided landscape influences corporate strategies in areas such as marketing, hiring, and public stances on social issues. The paper investigates the potential consequences of political alignment within leadership teams, including its effect on innovation, risk management, and employee morale. Additionally, it analyzes how consumer behavior is shaped by political views, and how corporations navigate the potential for boycotts and brand loyalty based on political stances. The research aims to provide a comprehensive understanding of the complex interplay between political polarization and corporate decision-making, highlighting both the challenges and potential opportunities that arise in this increasingly divided environment.
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