The Impact of Persuasion, Usefulness, and Credibility on User Intent in E-commerce Applications.

Abstract

This research aims to present priority actions to improve user experience and fashion consumer design. The Partial Least Square (PLS) technique was used to do this. One hundred thirteen responses were collected for the questionnaire, and an average composite reliability of 0.86 was obtained. The model explained Intention to Use by 37.4%, while Persuasion was explained by 27.9%. Persuasion was the variable that had the most significant impact on intention to use (26.88%), demonstrating that the more persuasive a website or application is, the more likely it is to be used. This is reflected in different segments, as evidenced by campaigns to raise awareness about AIDS and the use of condoms. In addition, usefulness proved to be a crucial factor in increasing persuasiveness (20.11%), indicating that the greater the utilitarian value of the app, the more persuasive it is. Credibility is also essential, influencing both persuasiveness (7.83%) and usefulness (10.16%), with credibility questions focused on verifying whether the honesty of information can influence purchase intent and increase the perception of usefulness and credibility of the website or app.