Abstract
Utilizing the distinctive context of hotel bookings, where fees hold notable prominence, this study investigates the impact of partitioned pricing on consumer booking intentions. Our findings reveal that partitioned pricing in the hotel industry adversely influences booking intentions due to the perception of unfairness, rather than the perception of price, as observed in retail studies. Furthermore, this research confirms that temporal distance moderates the negative impact of partitioned pricing on booking intentions, while also uncovering asymmetrical consequences of payment timing across varying booking windows. These insights contribute to a deeper understanding of the conditional effects of partitioned pricing, thereby expanding the current pricing literature and offering valuable guidance for hotel industry professionals.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
