Abstract
The aim of our study is to show the impact of packaging and on customer’s buying decision. By observing various literature, I construct a proposed model and to justify the model accuracy is used PLS-SEM (Partial Least Squares - Structural Equation Models) SmartPLS 3.2.8. The outcome of my study revels, there is a very significant relationship between on consumer’s buying decision. Now a day’s consumers are very conscious and it is very critical to influence their buying decision. Packaging has that ability to affect the buying decision. Packaging also has a very significant impact on consumer’s buying decision. Keywords : Customers’ Buying Decision, Innovation, Packaging, Package Color, Package Design, Package Materials, Printed Information, Typography. DOI : 10.7176/DCS/11-5-04 Publication date :May 31st 2021
Highlights
The assessment of reliability, composite reliability and average variance extracted (AVE) is appeared in Table 2 and these are the two significant estimations used in this monograph
The aim of this study is to examine the relationship between packaging as well as it’s combined impact on customer buying decision
This study may assist those personnel who are involved in marketing, sales and promotion sectors
Summary
A good package design with high quality even though company has to spend a good amount of money can direct the customers to purchase the product. Packaging draws in purchasers and expands its deal It likewise decreases the marketing and advertisement cost of the product. According to (Raheem, Vishnu, & Ahmed, 2014) package color, package design, package material and innovation may drive customer to purchase any product. In 2013 PRAN-RFL Group introduced Tiffin Cake with a colorful and good quality packet for 5 BDT and created a good impression to potential customers It gradually replaced openly selling cake and the customers of openly selling cake dramatically switched to the Tiffin Cake only for its packaging. It might be said that packaging plays a vital role on purchasing a product
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