Abstract

The telecommunication industry is facing constant changes in its operations and business environment. One of the major causes of these changes is the rise of Over The Top (OTT) service providers that have developed and implemented innovative new business models that are disrupting the traditional telecommunication industry. In this paper we investigate the impact of OTT business models on Communication Service Providers (CSPs) in the Rwandan telecommunication market. We seek to understand the business models and strategies CSPs and OTTs are employing to stay relevant in the market, the advantages and disadvantages of each model, and to assess whether they are applicable in the Rwandan telecommunications market. The findings and recommendations highlight some of the major trends and business models in the telecommunication markets, and can be used to provide insight for CSPs and regulators to build strong business strategies and relevant regulations.

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