Abstract
This study has aimed to investigate the influence of managers’ orientation towards sustainability on corporate social responsibility (CSR) practices; besides, how those activities may affect social, economic and environmental sustainable performance. Moreover, it has explored the role of social responsible practices as a mediator across orientations and social, economic and ecological performance. Research data is collected by a survey and purposive technique has been adopted. Managers and owners of small and medium manufacturers (SMMs) were the sample. It has been found that moral orientations of managers have impacted CSR practices, and these activities have influenced environmental and societal sustainable performance, whereas economic sustainable performance is not being affected. Further, CSR practices have mediated owners’ orientations and sustainable performance dimensions excluding economic sustainable performance. The study has suggested that future research could investigate other sectors, and they may explore more variables.
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