Abstract
Faced with increasingly fierce market competition, more and more organizations have recognized that organizational innovation culture is an important driver of employees' innovation behavior. On the basis of data collected from 482 respondents and using SPSS 24.0 and Mplus 8.0 for analysis, we obtained the following results: First, organizational innovation culture had a positive impact on employees' innovation behavior. Second, innovation self-efficacy played a mediating role between organizational innovation culture and employees' innovation behavior. Third, organizational identity played a moderating role in the relationship between organizational innovation culture and employees' innovation behavior. The research results enrich theoretical understanding in the field of human resource management and also provide a reference for enterprise managers on how to effectively stimulate employees' innovative behavior.
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