Abstract
The objective of this research is to study the direct impact of organizational culture, leadership, job satisfaction and trust towards organizational commitment of the Lecture the Private Universities in Serang Regency, Banten Province Indonesia. This research used the quantitative approach with survey method. The samples of this research were lectures selected randomly. The data were obtained by spreading questionnaire and analyzed with path analysis. The results of the research concluded: that (1) organizational culture had a direct effect on lecturer’s organizational commitment,(2) organizational culture had a direct effect on lecturer’s job satisfaction, (3) organizational culture had a direct effect on lecturer’s trust, (4) leadership had a direct effect on lecturer’s organizational commitment, (5) leadership had a direct effect on lecturer’s job satisfaction, (6) leadership had a direct effect on lecture’s trust, (7) job satisfaction had a direct effect on lecture’s commitment organizational, (8) trust had a direct effect on lecture’s commitment organizational. As implication of this research finding is that to improve lecture’s commitment organizational, the organizational culture, leadership, job satisfaction and trust must be take into consideration.
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