Abstract
ABSTRACTThis study investigated how social media use and online social capital might have influenced social trust and risk perception of a public health crisis in China. It also tested the validity and reliability of the online social capital measurement in the context of a Chinese food-safety crisis. Study findings validated the impact of online social capital on social trust and risk perception. In addition, two new dimensions of online social capital scale were identified; these two dimensions are in parallel to Putnam’s [2000. Bowling alone: The collapse and revival of american community. New York: Simon and Schuster] conception of ‘bonding social capital’ and ‘bridging social capital.’ Social and policy implications of the study results are discussed.
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