Abstract
The impact of omnichannel integration towards customer interest in alternatives: retailer uncertainty and web rooming in retailing
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https://doi.org/10.1080/23311975.2024.2316931
Journal: Cogent Business & Management | Publication Date: Feb 17, 2024 |
Citations: 1 | License type: CC BY 4.0 |
The impact of omnichannel integration towards customer interest in alternatives: retailer uncertainty and web rooming in retailing
Join us for a 30 min session where you can share your feedback and ask us any queries you have