Abstract
The study investigated the impact of non-intellectual variables such as demographics, personality, and behavior as predictors of academic success for students who are early in their undergraduate career and students who are late in their undergraduate career. After controlling for intellect, non-intellectual variables explained between 16% and 23% of the variance in academic success of 269 business students. While student motivation was a significant predictor of academic success, behavioral variables such as time spent at work or time spent on studying did not show expected relationships with academic success. Implications for marketing education and direction for future research are also discussed.
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