Abstract
This article presents the findings of a study that examined local union new member orientation programs and their impact on member attitudes toward the union. Data for this study were collected through a survey of new members of six geographically dispersed local and regional affiliates of a large national public sector union. Members were asked about their experiences as new members. The findings provide strong evidence that high-quality new member orientation programs have a positive impact on member commitment to the union and that unions and union leaders can invest resources in initiating or improving these programs with the confidence that they will have a positive and significant impact on member attitudes. It also provides specific insights into the elements of effective new member orientation programs and includes action recommendations on how unions can use new member orientations programs to build stronger organizations.
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