Abstract
Culture is the entirety of all values that might differ and regenerate with respect to the values societies retain. Changes occurring on the whole of current societal dynamics play a major role with respect to culture as well. In this age of internet and mobile technologies, culture also has been instrumentalized and digitalized. Digitalization of culture primarily results from the individuals’ abstraction from real life and obtaining digital identities, and striving for reinforcement of their identities in that medium. Digital identities created by individuals in a virtual world generated a consequent imperialistic effect by affecting other individuals and the real life, which in turn led to serious changes regarding the concept of culture. In this regard, an individual’s identity in real life has been transformed by the created digital identity and on a macro scale, the culture of real life is led by a commonly created digital culture.
Highlights
The concept of culture, if considered to be derived from soil cultivation, is related to climate and soil structure, in order words, to all environmental characteristics
Just as there can be differences between the celebrity’s real-life personality and the personality reflected on the media, in the same way, the individual’s digital identity that they created on social media to become a celebrity can be different from his/her real-life personality
With transitioning into mass culture and into the popular culture, individuals have found themselves in an artificial life that is imposed and encouraged, and witness the changes that cultural forms experience
Summary
Changes occurring on the whole of current societal dynamics play a major role with respect to culture as well. In this age of internet and mobile technologies, culture has been instrumentalized and digitalized. Digital identities created by individuals in a virtual world generated a consequent imperialistic effect by affecting other individuals and the real life, which in turn led to serious changes regarding the concept of culture. In this regard, an individual’s identity in real life has been transformed by the created digital identity and on a macro scale, the culture of real life is led by a commonly created digital culture.
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