The Impact of New Digital Media on Graphic Designer in Jordan

Abstract

Graphic design has relied on print since its emergence. Like most of life aspects, graphic design has been affected by technological development and the usage of digital media for visual communication, which was reflected in the role of the graphic designer and his job duties. This study aims to identify required competencies for the traditional graphic designer in order to transit them into digital "new media" graphic design in Jordan. The study will use qualitative and quantitative methods to achieve the objectives. The study will also use modified Delphi method to obtain consensus and validation on the significant competencies for 'digital' graphic design in Jordan from a panel of experts. Moreover, the study will identify the competency gap between undergraduate graphic design schools and the field of 'digital' graphic design to determine the needed competencies for traditional graphic designer for the purpose of transition into 'digital' graphic design.