Abstract
A considerably high consumption of cars has led Jakarta to such a messy traffic that prompted the need for the DKI Jakarta Government to issue policies to fetter the public’s purchase power for new cars. Despite this, the public continues to buy new cars. This research was conducted using qualitative method, and also post-positivism paradigm as a viewpoint from which the field arena is observed. Data collection was done by conducting a review on documents, printed – online media news and interviews from various sources. Honda Brand, which is notably the market leader in Jakarta, is to be a representative of how business players address the DKI Jakarta Government’s policy which intends to reduce the purchase power. The result of this research shows that traffic jam in Jakarta has been a complex problem politically since the New Order, because automotive business players, as a capital, have become part of Indonesia’s political power and the performance of Honda Mobil sales has not been affected by the DKI Jakarta Government’s policy in holding back the public’s purchase power for new cars. 
 Key Words: Automotive, Policy, Jakarta, Market, Honda
Highlights
Car is an item that has the value of carrying people as well as giving a high prestige to Indonesian people, those in the Jakarta metropolis who live as if they don’t care about traffic jams and the government’s campaigns promoting the use of public transportation, people generally still want to own car to enjoy going with their families and to use in their daily activities
This is supported by the fact that four-wheeled vehicles are viewed a symbol of personal success, making vehicles a psychological need to the Indonesian people in general, and those living in Jakarta in particular
Changes in the context of curbing the rate of new car sales and purchase in Jakarta should be with a political will
Summary
Abstract : A considerably high consumption of cars has led Jakarta to such a messy traffic that prompted the need for the DKI Jakarta Government to issue policies to fetter the public’s purchase power for new cars. This research was conducted using qualitative method, and postpositivism paradigm as a viewpoint from which the field arena is observed. Honda Brand, which is notably the market leader in Jakarta, is to be a representative of how business players address the DKI Jakarta Government’s policy which intends to reduce the purchase power. The result of this research shows that traffic jam in Jakarta has been a complex problem politically since the New Order, because automotive business players, as a capital, have become part of Indonesia’s political power and the performance of Honda Mobil sales has not been affected by the DKI Jakarta Government’s policy in holding back the public’s purchase power for new cars
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