Abstract
The Romanian business scene has recently borrowed the concept of corporate social responsibility (CSR), and this evolution was due to the presence of multinational companies (MNCs) that implemented new practices and activities in this area. Our paper aims to provide a presentation of social responsibility in Romania, based on public reports of multinational companies, studies and reports of several institutions involved, foreign and Romanian literature or websites and other media sources. After a short review of the literature on the CSR issue, we have described the main coordinates of CSR implementation within the Romanian business environment: authorities and institutions involved in the process, types of initiatives/actions undertaken by MNCs from Romania, and high priority domains of society that benefit from the support of MNCs. A general image of the stage of CSR development in Romania was captured by a strengths, weaknesses, opportunities and threats (SWOT) analysis on the subject. In the final section of our paper, we analysed the case of Petrom OMV Company, the top CSR player in Romania in recent years, in an attempt to prove that we can find remarkable examples of suitable practices and that these experiences must be disseminated within the overall Eastern European business environment.
Highlights
In recent years, there has been considerable interest in the process of globalization, which is fuelled worldwide by multinational companies (MNCs)
The mission does not refer explicitly to corporate social responsibility (CSR) issues, it incorporates references to the sustainability of the work conducted, as well as to the role it has within the community and in the relation with the most important categories of stakeholders: “We discover, produce and process oil and gas and distribute fuel and other petroleum products to ensure energy and mobility in Romania and in neighbouring regions
The CSR issue has become steadily rooted in the international business agenda
Summary
There has been considerable interest in the process of globalization, which is fuelled worldwide by multinational companies (MNCs). These entities spread into every corner of the Globe and reshape economic activities and cultural values within the. The first is the expansion, in the late 90s, of multinational companies based in the Western world; these had the merit of introducing new practices and activities in this sphere. Our paper examines to what extent MNCs emerging in the Romanian business environment during the last 20 years can be considered disseminators of CSR best practices within the overall Eastern European region they operate in
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