The Impact of Monetary and Non-Monetary Rewards on Motivation among Lower Level Employees in Selected Retail Shops

Abstract

The present study investigated the effects of monetary and non-monetary rewards on motivation with respect to lower level employees in the retail industry. An empirical investigation was undertaken using a sample of fifty (50) lower level employees drawn using the random sampling technique. A questionnaire adjusted to suit the retailing environment was employed to collect data. The findings of the study indicated a moderate significant relationship effect of non-monetary rewards on lower-level employee motivation (r = .607, p 0.01). There was a positive but weak significant relationship between rewards in general and work motivation (r = .436, p< 0.01) in all cases, demographic variables such as gender and occupation played a significant role in the relationship between rewards and motivation. Key words: Motivation, monetary rewards, non-monetary rewards, lower-level employees.