Abstract

Mobile social media, along with the rapid development of the mobile Internet, has injected more vivid vitality into the cross-cultural adaptation of foreign immigrants. Based on the cross-cultural adaptation model, this paper investigated 275 foreign immigrants to China and analyzed the impact of mobile social media use on cross-cultural adaptation. It was found that mobile social media use has a significant positive effect on cross-cultural adaptation and that the news access function, tool-type applets, and unique online subcultures provided by social media can help foreign immigrants to understand China more deeply from different perspectives. China. This paper not only enriches the research on cross-cultural adaptation but also further highlights the role of mobile social media in promoting social development and progress.

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