The Impact of Media Monitoring on Listed Companies - Take the 3.15 Gala Exposure of Aima Technology as an Example

Abstract

This paper mainly studies the influence of media supervision on listed companies, taking the 3.15 Gala exposing the irregular speed-up of Aima Technology as an example, and analyses the influence of media supervision on listed companies and its significance. Media supervision of listed companies is strong and can effectively monitor the behaviour and operation of listed companies. For listed companies, the negative impact of media monitoring may lead to a fall in the company's share price, and the investors are going to sell their stocks, which in turn triggers a crisis of confidence in the market. This incident is going to have a greater impact on listed companies in the short term and less impact in the medium to long term. So, the listed companies should take media monitoring seriously, maintain a good corporate image, enhance information disclosure and strengthen communication with stakeholders in order to improve the company's credibility and business value.