The Impact of Mayor Michelle Wu's Social Media Presence on Support Rate: A Comprehensive Analysis

Abstract

Social media has assumed a central role in political communication and mobilization in the contemporary digital landscape. This study aims to audit and analyze Mayor Michelle Wu’s social media presence and data to examine the significance and influence of a politician's social media presence on their support rate. Specifically, this analysis focuses on her Twitter account, @wutrain, secondary quantitative research resources, and literature reviews. The thesis statement of this study asserts that Mayor Wu's passive performance on social media, arising from her decision to limit her platform presence, has resulted in a negative influence on her support rate from citizens and voters. This research suggests that politicians, particularly younger ones, should carefully consider their social media strategies and recognize the potential repercussions of limiting their online presence. It serves as a reminder of the dynamic and influential nature of digital communication in modern politics.