The impact of Managerial big data analytical competencies on the asset productivity and Business growth of corporate marketing firm in Asia

Abstract

This study's objective is to assess the influence of management big data analytical competencies on asset productivity and business expansion in Asian corporate marketing firms. The research is conducted utilizing a quantitative research design, and data is collected from a selection of regional corporate marketing groups. The presence of managerial big data analytical competencies appears to have a positive effect on asset productivity and business expansion in Asian corporate marketing organizations, according to the findings. Furthermore, the research reveals that some competencies, such as data visualization and statistical analysis, have a stronger correlation with asset productivity and business performance than others. The findings have implications for managers and policymakers in the region, and they highlight the need to improve and invest in managers' skills in order to increase asset productivity and business growth through the use of big data analytics. This study contributes significantly to our understanding of the role that managerial big data analytical competencies play in boosting asset productivity and commercial performance in Asia. In general, the findings suggest that firms could benefit from a concerted strategy to develop the competencies of managers in the area of leveraging big data analytics for increased asset productivity and business expansion