Abstract
Norwegian Airlines was one of the first airlines in the world that introduced the low cost business model for long haul flights. Low airfares this airline managed to offer for its intercontinental flights have seriously jeopardized the traditional carriers forcing them to start applying different counter strategies in order to reduce the pressure of competition. Empirical results obtained by applying regression analysis for the route from London to New York show that presence of the low cost carrier, Norwegian Airlines, exerts small, yet statistically significant influence upon reduction of airfares by British Airways which was for many years the dominant airline on this route. Moreover, the results of the model underline the importance of applying the 'seat capacity increase' strategy in British Airways' economy class, which proved to be an efficient business tool bringing good results with relatively low investments in a short period of time.
Highlights
Varijabla Dummy je binarna promenljiva i služi za indikaciju ulaska niskotarifne aviokompanije Norwegian na tržište
U radu je prikazan model zasnovan na regresionoj analizi koji omogućava utvrđivanje uticaja različitih promenljivih na cenu karte avioprevozioca British Airways na liniji London – Njujork
Empirical results obtained by applying regression analysis for the route from London to New York show that presence of the low cost carrier, Norwegian Airlines, exerts small, yet statistically significant influence upon reduction of airfares by British Airways which was for many years the dominant airline on this route
Summary
U ovom radu je razmatrana cena karte prevozioca British Airways (CenaBAW) kao zavisna promenljiva na čije vrednosti utiče niz faktora (promenljivih) koji će detaljno biti opisani u ovom poglavlju. Prosečna cena karte na liniji London-Njujork dobijena je ponderisanjem prosečne cene karata sa svakog pojedinačnog aerodroma u Londonu sa koga British Airways obavlja letove ka Njujorku odgovarajućim koeficijentima. Vrednosti koeficijenata predstavljaju učešća ponuđenih sedišta na svakom od aerodroma sa kojih British Airways obavlja letove ka jednom od dva aerodroma u oblasti grada Njujorka u ukupnom broju sedišta koji nudi na ovom tržištu između ova dva grada. S obzirom da Norwegian umnogome bazira svoje poslovanje na principima poslovnog modela niskotarifnih aviokompanija, procenjuje se da će prisustvo Norwegian-a na tržištu između ove dve metropole uticati na smanjenje cena karata avioprevoznika British Airways, kako sa aerodroma LHR, tako i sa aerodroma LGW gde su ujedno ova dva prevozioca i direktni konkurenti. Učešće različitih tipova vazduhoplova u ukupnom broju poletanja na liniji London-Njujork kompanije British Airways. Dužina rute kao važna promenljiva koja utiče na cenu karte inkorporirana je kroz vreme trajanja leta
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
