Abstract
This study presents features of location-based services (LBS) that influence usage intentions in users and the moderating effects of innovativeness for LBS in sustainable mobile-related industries. As LBS attributes, this study identifies location awareness, reputation, trust, and entertainment. This study model is developed based on technology acceptance behavior (TAB) and is applied to LBS users to identify LBS usage intention factors and TAB perspectives. Research measures are identified and examined on 220 LBS users. The study results are discussed to explore significant factors affecting LBS technology acceptance intentions. The results show that LBS users are more likely to adopt LBS with features of location awareness, reputation, trust, and entertainment. In addition, user attitudes toward LBS are found to play a significant positive role, as are user usage intentions. The moderating effects of personal innovativeness on the relationship between reputation, trust, and entertainment and user attitudes toward LBS are found to be insignificant. The implications for theory and practices are discussed.
Highlights
Recent advances in mobile related technologies are leading to the generation of sustainable mobile commerce (m-commerce) applications
The survey included items for location awareness by asking respondents to indicate the degree of information/services provided to location-based services (LBS) users, reputation, trust, entertainment, attitudes, usage intentions, and personal innovativeness
This study presents strong evidence to suggest that the impacts of LBS attributes on the attitudes and usage intentions of LBS users depend largely on the predisposition of users to innovation
Summary
Recent advances in mobile related technologies are leading to the generation of sustainable mobile commerce (m-commerce) applications. Environmental problems have emerged as an important issue due to rapid technological development To resolve these problems, countries and companies around the world are interested in environmental preservation and making environmentally friendly and sustainable technology products and/or services. Location-based services (LBS) play an important role in eco-friendly business activities of the technology industry and continuously strive to gain added value and competitive advantage by developing energy-saving techniques and responding to climate change. The development of m-commerce technologies, such as global positioning systems and mobile data tracking, has provided consumers with unprecedented access to network services while on the move, but has enabled the localization of such services, which include asset tracking, directory and city guides, emergency services, entertainment, navigation, location-sensitive billing and location-based advertising services, risk- and safety-related services, and traffic updates [1]. The location-based service (LBS) sector, which is continually developing mobile applications for smartphones, is receiving significant research attention in this m-commerce industry
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