Abstract
This study investigates how institutional voids attenuate the impact of business network characteristics of foreign subsidiaries on sales performance by examining: first, we decomposed the network range/strength into three dimensions in terms of technology, marketing, and supply chain to investigate the full picture with in-depth analysis; and second, by exerting each component of network range/strength with the regulative, cognitive, and normative institutional void scenario separately, our empirical results echo the recent call of conflicting findings may create the theoretical advances. Based on a sample of 274 Taiwanese manufacturing multinational corporations (MNCs) making foreign direct investments (FDI) in emerging markets. Our findings reveal that the same cognitive and normative institutional voids in the host country, which enhance the impact of marketing network range/strength can reduce the impact of supply chain network range/strength on sales performance of Taiwanese subsidiaries in China.
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