Abstract

Open innovation scholars as well as practitioners are still struggling with the practical implementation of open innovation principles in different contexts. In this article, we explore the value of a living lab approach for open innovation in small and medium-sized enterprises (SMEs). Using a case study approach, we compared 27 SME projects conducted by iMinds Living Labs from 2011 to 2015. The results suggest that a real-life intervention and a multi-method approach – both of which are methodological characteristics of living lab projects – increase the chance of generating actionable user contributions for the innovation under development. Moreover, the results also suggest that a living lab project yields maximal value when evolving from concept towards prototype. Besides these exploratory findings, this article also demonstrates that living lab projects are a perfect playground to test and validate assumptions from the open innovation literature. If you look at history, innovation doesn't come just from giving people incentives; it comes from creating environments where their ideas can connect.

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