Abstract
New product development (NPD) is both an opportunity and a great challenge for all enterprises, especially those in traditional industries. Enterprises must coordinate well with knowledge from both internal and external, such as marketing, sales, research and development. This study was conducted with the aim of clarifying the impact of knowledge management capability on new product development of bamboo painting enterprises in Vietnam. In addition, this study also explores the moderating role of green transformational leadership (GTL) styles on this relationship. Based on data obtained from 203 NPD teams at bamboo painting enterprises in Vietnam, this study conducted a quantitative analysis and obtained some new results. First, both internal KMC and external KMC have a positive impact on the NPD speed and success of bamboo painting enterprises, in which the impact of internal KMC is stronger. Besides, although it did not find a positive impact of GTL on NPD, this study found a moderating role of GTL on the impact of both internal KMC and external KMC on NPD. Based on these results, this study has made suitable recommendations for bamboo painting enterprises in Vietnam in improving NPD speed and success.
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