Abstract
From the perspective of investor attention to market stocks, this paper analyzes investors' visitor volume of certain stocks and sentiments of stock indexes. I compare the search vol-ume and stock prices of Apple and Tesla to specifically observe the relationship between stock prices and investor attention in individual companies. Then I examine the search vol-ume and index of SP500 and SSEC to explain the significant disparity in the impacts of in-vestor attention in different regions. It shows that increased attention is positively related to stock price volatility, i.e., positive emotional signals (negative emotional signals) will lead to higher (lower) stock prices.
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