Abstract
The aim of this research was to study the effect of internationalisation on the competitive strategies of Small- and Medium-sized Enterprises (SMEs). An empirical study, based on the 'strategic fit' theory, was conducted on a sample of 59 SMEs. It revealed that international SMEs are significantly different from regional SMEs in terms of a number of 'competitive dimensions'. International SMEs are exposed to greater demands with regard to differentiating their products and minimising their production costs. They also adopt more pronounced concentration strategies.
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